Small Business Challenges
Competing with Big Chains in Data-Driven Marketing and Customer Engagement Local restaurant owners face significant challenges competing against large chains. With their vast resources, these chains can harness big data to uncover customer trends, optimize marketing strategies, and effectively manage events. The imbalance in access to tools like SEO and Google Reviews puts individual owners at a disadvantage, making it difficult for them to reach potential customers. While big chains meticulously gather and leverage customer feedback through reviews, small business